Video ads for Animoto

Role Designer, animator, editor

Format 16:9 video ads, presenter on green screen

Duration 13s to 40s

Placement YouTube and Instagram

A presenter opens on a statistic, then the product takes centre stage. A promotional video is built in the editor and shared.

Problem

Animoto wanted a better return on its ad spend, and its campaigns needed a new look to match the rebrand.

Approach

The presenters are actors who recorded to a green screen and sent the footage in. I built each ad around that footage. Everything else on screen was designed and animated by me.

The first fifteen seconds of five more ads, shown without sound.

Outcome

The ads ran on YouTube and Instagram through 2025, carrying the rebrand into Animoto's paid channels. The remote green-screen setup meant new versions could be made without a shoot, so the campaign stayed easy to refresh.