Delivra was founded in 1999. Delivra Air was a major redesign of the product. They needed a video to promote the launch and rebrand, but also to live on the homepage as a demonstration of the product. The video needed to be built as one video with two openings, so the launch could be A/B tested.
The launch video for Delivra Air
Role Designer, animator, editor
Format 1080p, two openings, A/B tested
Duration 1m 42s, 30 fps
Placement YouTube, website
Problem
Approach
The bird is Fred, Delivra's much-loved mascot. He is a pigeon, a nod to the homing pigeons that once carried messages. For the product itself, I designed a miniature version of the interface, based on the real thing, with everything larger relative to the frame. I have a soft spot for a mini UI.
I made the video myself, working alongside my fellow designers, Amee Longpré and Mateusz Dembek.
Outcome
The video launched with Delivra Air, on the Delivra website and on YouTube. It did both jobs it was built for. It promoted the launch, then stayed on the homepage as the demonstration of the redesigned product.