The video at the centre of the Shift rebrand

Shift was rebranding, and the new homepage needed one video to help carry it. In thirty seconds it had to show what sets the browser apart, that you can build it around the way you work. This video would be the first impression on the homepage of the new marketing website, so the brand presence and fit with the context were critical.

Starting from the storyboard, I designed, animated and edited the video to show the product in action. A browser assembles from its parts, a few of the default layouts are shown, and custom controls are dragged into place, before it closes on the line “A new browser reimagined by you.”

This video followed the brand guidelines of Creative Director Amee Longpré, and much of the product design it shows is the work of Principal Product Designer Mateusz Dembek.

The video launched with the rebrand as the centrepiece of the new Shift homepage, and it's still there years later. In thirty seconds it shows the idea behind the whole rebrand, a browser you build around the way you work. Its core animations have since been repurposed many times to promote Shift in other places. The logo in it is also my design. See Shift logo.